The Night Time Industries Association (NTIA) has announced a groundbreaking new partnership with UniteVerse, a forward-thinking platform designed to address inclusivity and safeguarding challenges in real-time. This collaboration aims to ensure that night-time venues across the UK can meet evolving demands around diversity, accessibility, and safety - vital elements in supporting vulnerable customers and making spaces welcoming for all.
UniteVerse is a cutting-edge platform that promotes mental health, neurodiversity, and community-building while tackling loneliness in the night-time economy. This partnership is expected to transform venues’ operations by fostering discovery, collaboration, and inclusivity across the creative and cultural sectors.
Driving Growth and Sustainability
The NTIA’s collaboration with UniteVerse offers its members access to innovative resources, helping them navigate the night-time economy’s shifting landscape. Michael Kill, CEO of NTIA, shared the association’s enthusiasm, stating, “We are delighted to partner with UniteVerse, an organisation that embodies our commitment to championing and advancing the night-time economy.”
This partnership will empower businesses to thrive while ensuring patrons feel safe and included by providing venues with real-time data insights and tools for improving customer experiences.
UniteVerse’s Two-Tier Approach
UniteVerse employs both a mobile app and a SaaS product to revolutionise night-time spaces:
Mobile App: The app connects consumers with nightlife businesses, providing real-time feedback to help venues enhance safety and inclusivity. It fosters community by enabling patrons to find their crowd and feel more confident during their night out.
SaaS Product: This business-facing platform gives venue operators data-driven insights to improve customer satisfaction and safety. With seamless integration into CRM and marketing systems, it automates campaigns and synchronises reservations, allowing venues to make informed decisions for long-term success.
Adrian Norman, CEO of UniteVerse, emphasised the importance of this partnership, adding, “Together, we are committed to ensuring that the night-time industries not only survive but thrive as we embrace new challenges and possibilities.”
A Collaborative Future
This partnership will officially launch later this year with an event that brings together industry leaders, creatives, and policymakers to discuss the future of the night-time economy. Through bespoke content, exclusive events, and tailored growth opportunities, NTIA members will be better equipped to navigate challenges while driving innovation and sustainability within the sector.
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